Strategy and consultancy

Transform your learning organisation

Just a fraction of today’s FTSE 250 companies existed forty years ago. An even smaller number will still exist two decades from now. The speed of transformation in today’s globalised and hyper-connected society means that any organisation faces just one simple challenge: adapt, or perish. This is why the work of L&D should be the work of business transformation: driving behaviour change and developing a continuous learning culture. Yet most L&D departments focus on meeting compliance requirements and churning out colourless content to replace classroom training. The exciting alternative is what we call ‘change campaigns’: strategic, blended initiatives which deliver ROI and secure the survival of your organisation.

Capability development

Learning as a supply chain problem

The chances are that there’s a looming skills gap in your organisation and you’re already watching your future leaders walk out of the door. Today’s employment market means that it’s no longer possible to hire and fire your way to competitiveness. Instead, you need a learning architecture which acts like a production line for talent and a supply chain of skills. So, where do you start? Your organisation is somewhere on the pathway to learning maturity. The pathway begins with a decentralised learning infrastructure focussed on tactical and reactive training: a proliferation of learning activities which are driven by local subject matter experts. The destination is a consultative and agile learning organisation, aligned with senior leaders, which is focussed on developing capability.

Before, after and beyond

How we help you develop capability

Do you need to take a cold, hard look at your current LMS? Or is your priority an overhaul of your entire learning architecture? Saffron combines our boundless technical capability and imagination with decades of experience at successful change management to enable you to make the change your organisation needs.

Learning needs analysis

We help you to understand what the real learning needs are in your organisation and the core behaviours which enable your people to flourish. Where are the capability-gaps? What does you supply-chain of skills look like?

Talent development

Generation Y requires a drastically simplified appraisal process and a talent model which is based on coaching and development rather than competitive assessment. We help you create a behavioural framework and 360 degree assessments which are right for your organisation.

Technology rationalisation

Talent does not grow from a tangled mess of overlapping content, knowledge and learning management systems. Inspired by the consumer-tech services your people actually use, we simplify systems into personalised dashboards which win user engagement and make insight applicable.

Change campaign design

Training is sometimes seen as a transaction with stakeholders. But learning is inseparable from communications and external marketing. It’s a struggle for the heart and soul of your organisation. We leverage a range of delivery technologies to help our customers wage successful change campaigns.


Emotional health support app for veterans and early service leavers

Areas of expertise


Samaritans is an emotional health charity which aims to reduce the number of lives lost to suicide primarily through their free 24/7 listening service. Alongside this and their self-help app, which are available to anyone, Samaritans also look to support specific communities who are  among the most vulnerable in society. This includes people  in the Armed Forces, or those who have been in the past. The suicide risk for young men who have served in the Armed Forces is three times higher than the risk for the same age group in the general population.

Following a period of consultation with other relevant charities, research bodies and the Ministry of Defence (MOD), Samaritans identified a gap in the emotional health support provided to Armed Forces personnel. To resolve this issue, they planned to develop a mobile app to promote awareness of emotional health and wellbeing amongst service leavers. The app would support them in managing their own emotional health both during and after their transition to civilian life.

The challenge

When they leave the military, veterans are not just leaving a job; they’re leaving a lifestyle, a home, a community, and entering a world which is in many cases entirely unfamiliar. Whilst many struggle with at least some aspects of that transition, emotional health and wellbeing is still a taboo subject in many places across modern society.

There remains a perception in the military in particular that struggling to cope is a sign of weakness, or that others will see it as such. In an environment where being a team player, physical fitness, and the ability to operate in high stress situations are so important, individuals can feel even more pressure to ‘just get on with it’ or ‘man up’ when managing with their emotional wellbeing.

Service leavers as a group overall are particularly ill-equipped to recognise poor emotional health, to know how to get support, and to feel able to do this. Samaritans approached Saffron with the aim of reaching this audience, who are more likely to need support in managing their emotional health but less likely to ask for it.

Why Saffron?

Samaritans had worked with Saffron in the past to develop their volunteer training module on supporting callers from the Armed Forces. They’d been impressed with our behavioural focussed approach to learning and commitment to quality and ambitious graphic design and development. Saffron also had some existing knowledge of the intended audience and the life experiences they may have had. However, it was the user journey that we proposed for this project which sealed the deal. Samaritans could see that we’d quickly digested the aims and audience needs to develop impactful ideas for how best to support veterans and early service leavers

Our approach

The Samaritans Veterans App provides military service leavers with information on how to support themselves and how to reach out to their community anytime and anywhere. It’s a tool tailored not only to suit their own needs, but also provide helpful information for any family members or friends who want to learn more about the wellbeing of military leavers and support their loved ones.

A series of  self-reflection activities at the beginning of the process identifies and suggests the best starting point in the tool for each user based on their answers and personal situation. A digital version of Samaritans’ emotional health scale allows users to indicate how they’re coping each time they open the app. This tracks whether they’re doing better, worse, or the same as the last time they completed the emotional health scale, and recommends that users track their moods to help them identify patterns and potential causes.

A range of topics are divided into six units. The content within these allows the user to develop awareness and understanding of emotional health and wellbeing issues: what they are, how they come about, and how to spot them in their own behaviour. Five units cover typical areas where people struggle with their emotional health after leaving the Armed Forces, whilst the sixth provides an overview of mental and emotional health and wellbeing.

Saffron turned real life stories into a recommended podcast and video series where ex-military personnel share their experiences. Saffron and Samaritans worked together to create  these podcasts specifically for this app. As well as providing a course map to each section of the app, the homepage also includes a dynamic ‘thought of the day’,  giving the user bite-sized content to prompt positive action and reflection.

The Action Centre empowers the user to take steps towards improving their emotional health. The content includes simple wellbeing tips, breathing exercises, and methods for staying connected to help users identify and connect with loved ones. The action builder and planner allows users to create and control their own emotional health management plan.

Learning is more engaging and productive in a game-orientated environment. The Achievements feature motivates and rewards users for watching videos and podcasts, completing actions and exploring the themes, These small positive moments of celebration within the flow of learning help visualise progress, stimulates the competitive streak in the learner, and helps to embed positive behavioural changes.


In recognition of the significant achievements made by Saffron, Samaritans and MoD, the Veterans App has been shortlisted in the ‘Innovation in learning’ category at the 2023 Learning Awards.

The feedback recieved was consistently positive, not just with regards to the technical aspects, content and design, but also the communication and understanding displayed throughout the process.

What our clients say

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